Editors' Blog Blogger Bio
The Shape of Things to Come
I'm not sure what season I'm dressing for some mornings. Sure, I can attribute this problem to global warming and erratic climate changes, but honestly, not knowing what season to dress for is just an occupational hazard. When it's Spring and Summer I find myself working on fashion stories for Fall and Winter and vice versa.
Take today, for instance. It's a typical New York City July day -- about 80 degrees and very humid. In my office, racks of cashmere sweaters, corduroy trousers and puffy wind vests surround me. With a little help from the climate control center of our office building, I can close my eyes and imagine a brisk fall day, perfect for nine holes, and slowly I start to put together outfits that will appear in the November/December issue of GFW.
This brings me back all the way to March and the first time I saw the J. Lindeberg golf collection for Fall 2007. Mixed in with the rack of slim cut polos and golf pants my eye fell immediately on the Magda dress (pictured; Polyester/Spandex, $252). I would lovingly refer to it as the bubble dress, while some of my colleagues at Golf for Women called it the who-wears-this-dress or that-ugly-sack-thing-I-wouldn't-be-caught-dead-in. I can understand where those comments come from. My colleagues had not spent the entire month of February pouring over the Fall '07 fashion runways. And it is also very likely that many of them have not paid much attention to the onslaught of voluminous dresses that dominated the said runways and streets of NYC. And like the Magda dress, I recognize that the NYC fashion world is securely tucked away in its own bubble.
I know that most of you will see the picture and sneer or shake your head. For me, it's not about the dress. It's about the future and what this dress represents. It manages to capture two trends from mainstream fashion and aptly adapt them for the golf course. The first trend is the ever-present dress trend and the second being volume and shape.
Fashion is always looking to the future and for a long time it felt that golf fashion, in addition to being an oxymoron, was just stuck in a time warp. In the past six years, I have seen the blooming of some beautiful golf designs, so when I see this dress I know that it can only exist on the fringe of the golf world (or in Europe) for now. What I like about this Magda dress is its potential. Can this dress inspire one of the younger hipper golf brands like Lija, Birdie or Verdina? In their hands could this dress be reworked or used as a starting point for something equally fashionable and golf course friendly?
Believe it or not, this dress has sold out from the showroom. I can't promise that you'll come across it at your local pro shop. Maybe most of the shops that picked it up are in Europe.
So tell me: Do you love it, hate it or just don't care? Have you noticed a change in the offerings for women at your local pro shops? Are you happy with the changes? What are your thoughts on women's golf fashion in general?












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